Skip to content
How we score · Asli Score v2 · 13 October 2026

One score out of 100. Five pillars. Public rules.

Every product gets an Asli Score from what real people report while using it. The Standard score is the same for everyone. Nobody can pay for a score or a rank, and every change to these rules gets a new version and a date.

  1. Step 1

    Shelf

    You add what you use

  2. Step 2

    Daily tap

    “Used it today ✓”, not scored

  3. Step 3

    Sunday check-in

    Photo + that product’s questions

  4. Step 4

    Checks

    Seller, batch code, packaging

  5. Step 5

    Asli Score

    Five pillars, out of 100

The five pillars, 20 points each

Asli Score = Genuine + Safe + Works + Honest Price + Value.

Genuine · 20 points

Is what people bought the real product?

The average of three pass rates × 20: bought from an authorised seller; the batch code and MRP on the photo look consistent; the packaging matches our reference photos. We only ever say “Verified genuine” or “Can’t verify — buy from an authorised seller”. We never call a product fake.

Safe · 20 points

Is it gentle and well formulated?

Two halves of 10. Ingredients (0–10): a fixed check of the ingredient list at the strength in the bottle — points off for an active above its safe strength, added fragrance, fragrance allergens, harsh preservatives, drying alcohol high on the list, or several strong actives together. It stays fixed until the formula changes. Tolerance (0–10): 10 × the weighted share of reports with no burning, stinging or reaction.

Works · 20 points

Does it do its job?

20 × the average pass rate of that category’s own questions. An answer passes when it is one of the best two options, or at least one step better than that person’s own first report. Example: breakouts went from “Some” to “Few” = pass.

Honest Price · 20 points

Did people pay a fair price?

20 × the share of reports where the price paid was at or below the product’s usual street price (the median of its listed prices). If its MRP per ml is more than 1.5× the usual MRP per ml for its type, this pillar is capped at 10.

Value · 20 points

Is it worth the money?

Calculated, never asked: 20 × (the other four pillars ÷ 80) × price factor. Price factor = the usual price per ml for its type ÷ this product’s price per ml, kept between 0.4 and 1.

Worked example: a sunscreen

Genuine 19 (95%, 90%, 100% of checks passed) + Safe 17 (ingredients 8 + no reaction in 90% of reports) + Works 14 (70% pass rate) + Honest Price 12 (60% paid at or below street price) + Value 11.6 (62 ÷ 80 × price factor 0.75 × 20) = 74.

How much each report counts

ReportWeightApplies to
With a bottle photo (photo-verified)×1All pillars
Without a photo×0.25All pillars
Week 1 of use×1Works and Safe-tolerance
Weeks 2–3×1.5Works and Safe-tolerance
Week 4 onwards×2Works and Safe-tolerance

Weights multiply: a photo report from week 5 counts 2, a week-1 report without a photo counts 0.25. Only one report per person, per product, per week is scored. The daily “Used it today” tap is never scored: it drives streaks, refill reminders and tester trust only.

Evidence badges

We count people with at least one photo-verified report, not reports, so one person checking in every week cannot make a product Supported alone.

Supported

10+ people with photo-verified reports

Full Asli Score. Ranks first on boards. Buy links allowed.

Emerging

3–9 people with photo-verified reports

Score shown with an Emerging badge. No buy links.

Estimated

Fewer than 3 people with photo-verified reports

The score shows “—”. Pillars show only what is known.

Every product page also shows a First Impression score (week-1 reports only) and a Long-term score (week 3–4 reports only), so “feels nice on day one” is never confused with “works after a month”.

Standard and For you

The Standard Asli Score is one number, identical for every viewer. It is the only number used for leaderboard order, badges, “#1 on Asli Routine” claims, the weekly report and whether a buy link is shown. The For-you score is the same formula with Works and tolerance taken only from people with your skin or hair type; Genuine, ingredients and price stay the same. It is shown beside the Standard score, never instead of it, and shows “—” until at least 3 people like you have photo reports.

Each category has its own questions

Answered once a week on a five-step scale, after comparing this week’s photo with last week’s. Every check-in also asks about burning, stinging or reactions.

Face wash

Oiliness by midday · Tightness or dryness · Breakouts

Serum

Breakouts · Dark spots · Texture

Moisturiser

Tightness or dryness · Oiliness by midday · Breakouts

Sunscreen

White cast or stickiness · Breakouts

Shampoo

Dandruff or itch · Scalp oil by day 2 · Hair fall

Conditioner

Frizz · Hair fall

Hair mask

Frizz · Hair fall

Leave-in

Frizz

Scalp serum

Hair fall · Dandruff or itch

Hair oil

Hair fall · Frizz

Questions

Versions

  1. Score v2 · 13 October 2026Current

    Asli Score out of 100 from five pillars (Genuine, Safe, Works, Honest Price, Value). Daily outcome questions replaced by one weekly check-in per product with a bottle photo. Evidence badges (Supported, Emerging, Estimated) replace the 20-person threshold.

  2. Score v1 · 9 October 2026

    First benchmark: share of people who improved on daily one-tap questions, public at 20 people per skin or hair type.

See the leaderboardsCorrections log